Job Description

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To:   VP of Marketing

Job Summary:

Gymreapers operates a high-velocity launch environment spanning products, campaigns, athletes, and events across multiple sales channels.

The Go-To-Market (GTM) Project Manager is responsible for planning, coordinating, and managing the execution of all go-to-market initiatives . This role owns timelines, dependencies, and deliverables across marketing, content, ecommerce, and operational teams to ensure launches are delivered accurately and on time.

Working closely with the Vp of marketing, the GTM Project Manager provides structure, visibility, and process discipline to complex, cross-functional initiatives, enabling Gymreapers to execute launches with consistency, speed, and reliability.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Key Responsibilities

Go-To-Market Execution

• Own end-to-end GTM timelines for:
  • Product launches
  • Campaigns
  • Drops and promotions
  • Events and athlete activations
• Translate strategy into clear project plans, milestones, and deliverables
• Maintain master GTM calendars

Cross-Functional Coordination

• Act as the central point of coordination between:
  • Content & Creative
  • Performance Marketing
  • Lifecycle (Email/SMS)
  • Ecommerce (DTC & Amazon)
  • Product & Supply Chain
• Run weekly GTM standups and launch readiness reviews
• Ensure handoffs are clean and timely

Timeline & Accountability Management

• Enforce deadlines and deliverable ownership
• Identify risks, blockers, and dependencies early
• Escalate issues quickly to the Director of Marketing
• Ensure no launch goes live without required assets and approvals

Channel & Asset Readiness

• Ensure DTC launches include:
  • Site updates
  • PDP readiness
  • Email/SMS alignment
  • Paid traffic readiness
• Ensure Amazon launches include:
  • Final listings & assets
  • A+ content
  • Advertising readiness
• Ensure creative is delivered before performance needs it

Process & Systems

• Own marketing project management tools and workflows
• Build GTM templates, checklists, and SOPs
• Drive post-launch retrospectives and continuous improvement
• Reduce chaos and last-minute execution risk

What Success Looks Like (6–12 Months)

• Launches consistently hit timelines
• Fewer last-minute scrambles or missed deliverables
• Clear visibility into what’s launching and when
• Improved trust across teams
• Faster, more predictable execution

Required Experience

• 4–7+ years in project management or GTM roles
• Experience supporting marketing and ecommerce teams
• Strong organizational and communication skills
• Proven ability to manage multiple workstreams at once

Traits We’re Looking For

• Highly organized and detail-oriented
• Comfortable pushing for accountability
• Calm, structured, and proactive
• Execution-obsessed
• No ego, high ownership
  
   

Benefits/Perks:

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount 
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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